OUR STORY

Based in Sydney, Australia, GDC Media represents eight years of focused innovation in the aviation, travel, and wellness sectors, built on a foundation of decades of industry expertise. While our headquarters call Australia home, we are very much a global player, working with clients and technology partners from around the world.

Our co-founders have navigated the evolving landscape of media and content production through multiple industry transformations, from traditional broadcast to digital streaming, and understand how audiences consume content across different environments. Their deep experience in advertising, spanning both strategic planning and creative execution—has been honed in an era where brands demand measurable results and authentic audience engagement. Combined with specialised knowledge of wellness product delivery, both in the unique constraints

of aircraft cabins and across the global wellness industry, this expertise positions GDC Media uniquely in the market.

The travel and media industries have converged dramatically in recent years. Passengers expect connectivity, choice, and personalised experiences at every touchpoint. Airlines and loyalty programs face mounting pressure to differentiate while managing costs. Meanwhile, the wellness industry has shifted from luxury amenity to essential lifestyle component, with travellers seeking to maintain their routines wherever they go.

GDC Media was born from recognising these intersections and understanding how to navigate them. We don't just create products, we architect solutions that address the complex operational, commercial, and customer experience challenges our partners face. Our platforms reflect years of iteration, industry insight, and a commitment to delivering value across the entire ecosystem: airlines, loyalty programs, advertisers, wellness partners, and most importantly, travellers themselves.